pollen press club
Your PR kickstart, done for you, with skills to keep. We build your media-ready assets, pitch your story to the right people, and hand you everything you need to keep the momentum going.
what it is
pollen press club is a focused, five-week PR kickstart for small brands who want real media momentum, without the retainer, the lock-in or the inflated fees.
We do the heavy lifting. We shape your story, write your media assets and pitch you to an extensive hand-picked list of editors and journalists. Then we hand it all back to you: your assets, your calendar, your templates and a clear plan for what's next. Our success is measured by how capable you become, not how long you need us.
Intake is limited to ensure every brand receives the focus and attention it deserves. Book a free exploratory call below and let's discuss your needs.
what’s included
we do:
A strategy call to define your brand message and find your strongest angle
Your media assets including press release, founder bio and boilerplate, written for media
A review of your imagery and asset folder, so you're ready the moment an editor says yes
A tailored list of media contacts hand-picked from our extensive national database
A personalised pitch round and considered follow-ups
An outreach report: who we pitched, who responded and what landed
you keep:
All your media assets, ready to edit and reuse
our template pack including a 12-month pr calendar and coverage tracker to log your wins and map patterns of success
The PR Guidebook ($129 value)
A next-steps plan, so you know exactly what to pitch next, and when
how it works
week 1: discover. Complete our intake questionnaire, then we jump on a strategy call to map out your story and strongest angles.
week 2: CRAFT. We draft your press release, bio and boilerplate, with a round of revisions.
week 3: prepare. We finalise your assets, build your media list and prepare the pitch.
week 4: pitch. Your story goes out to the right people, followed by thoughtful follow-ups.
week 5: handover. You receive your report, calendar and templates, plus a walkthrough of what comes next.
who it’s for
This is for you if:
You have a brand worth covering and want an expert to help get it there
You're about to launch something significant and want to make noise
You've tried doing your own PR but want guidance to learn and repeat
You're ready for PR support but can't justify an agency retainer
You've read The PR Guidebook and want a hands-on kickstart
before we begin
To make the most of your five weeks, you'll need*:
A genuine story to tell
High-quality imagery, or a shoot booked (we can often help point you in the right direction for photographers if needed)
A working website and professional email
A key spokesperson(s) e.g. founder, chef or designer
*Not quite there yet? Start with The PR Guidebook. It will help you lay the foundations, ready for when you are.
the value
hiring a full-service agency as a small brand can feel unachievable. many require:
$5K+ per month retainers
Minimum 3-6 month commitments
no further assistance when the contract ends
pollen press club gives you a senior PR strategist with over a decade of industry experience, focused entirely on your brand for a one-off fee of $1,500.
no retainer. no lock-in. skills and assets that are yours to keep.
let’s chat
If you're interested in working with us, fill in some details about your project. We'll review your message and get back to you within 48 hours to share our intake form and lock in a free exploratory call.