the pr guidebook
the essential diy resource for brands looking to land their own media coverage - no agency required. Built from over a decade of industry experience, and made for small brands ready to grow their presence on their own terms.
WHAT IT IS
The PR Guidebook IS A COMPREHENSIVE 50-PAGE RESOURCE THAT teaches you the exact process agencies use to secure coverage, step-by-step. Created by a pr specialist with 10+ years industry experience.
It gives you the tools to:
Craft your story clearly and confidently
Write your own press release (with templates)
Build a targeted media list (and learn who to contact)
Pitch journalists in a way that actually gets read
Create launch angles and ideas that stand out
Follow up without feeling awkward or pushy
MAINTAIN MOMENTUM POST-LAUNCH
how it works
PR isn’t just a one-time launch resource. It’s a skill that compounds. With The PR Guidebook, you’re not renting PR expertise - you’re building it into your business
Once you learn how to write your own press release, pitch confidently & build your own media relationships - you don’t have to rely on anyone else to get your brand seen. Ever again.
And unlike agency retainers that end the moment you stop paying, this guide is yours forever.
You can return to it every time you:
Launch a product
Host an event
Collaborate with a brand
Expand your offering
Pitch a new angle or story
Or simply need new ideas to grow your visibility further.
the value
Hiring a PR agency as a small brand can be expensive. Many agencies require:
$5K+ p/month retainers
Min. 6 month commitments
And even then, there’s often no guaranteed results
The PR Guidebook gives you roughly $10,000+ worth of strategy for just $129.
Because we believe powerful storytelling shouldn’t be reserved for big budgets.
buy now
who it’s for:
Founders & small business owners
Side-hustlers & emerging brands
PR-curious marketers or brand managers
Creatives launching something new
Aspiring PR pros looking to learn the ropes
Anyone tired of waiting to be “ready” to be seen
WHAT’S INSIDE:
The 50-page guide (digital PDF, instant download)
Media-ready messaging framework
Press release template / full written example
Talent bio template / full written example
Pitch email prompts
Media list guidance & sourcing formulas
Launch ideas + angle generation prompts
Confidence to pitch like a publicist
A clear roadmap you can repeat, again and again
+more
Download The PR Guidebook. Keep it forever. Grow your brand on your terms.
$129 AUD - Instant, Lifetime Access
A comprehensive 50-page resource giving small brands the exact PR strategy, frameworks, and tools agencies use to secure meaningful media coverage - packaged in a way you can learn, apply, and repeat, entirely on your own terms. No agency required.