pollen picks:

Christmas edit

Left your Christmas pitching to the last minute? We’ve got you.

Pollen Picks: Christmas Edit is our hand-picked edit of standout Australian small brands, pitched to media on your behalf this November, entirely free of charge. We curate a tight edit of giftable products from Australian small brands and pitch it to key national outlets. We’ll also feature selected brands in our own Christmas gift guide across our channels.

Simply fill out the form below by Wednesday 4 November to be considered.

Ready to be pitched? If you’re an Australian small brand with a giftable product, a clear $RRP and high-res imagery on hand, and you can ship nationwide in time for Christmas, we’d love to hear from you. simply fill out the form and we’ll be in touch if you’re selected.

Applications close wednesday 4 november 2026.

Note: if you have any issues with the form, please feel free to reach out directly with the details listed via hello@pollenpublishing.com

FAq

  • Yes! There’s no cost to apply or to be selected.

  • No. Every publication decides what it features, so no one can honestly guarantee coverage. What we guarantee is a carefully curated pitch, sent to the right editors at the right time. The details you give us help make the process as seamless as possible.

  • We’re keeping the edit small, around 10 - 20 brands across fashion, beauty, food and lifestyle, so editors can scan it easily and every brand gets its moment. We’ll be looking for giftable products, strong imagery and a mix of categories and price points. More brands may be featured in our own gift guide and our ongoing small brand shout outs.

    Running a venue or service? (Hospitality, we’re looking at you.) We love you, but this edit is all about giftable products that can ship in time for Christmas. If you’d like to pitch yourself, The PR Guidebook walks you through it step by step. For hands-on support, check out Pollen Press Club.

  • Not upfront. If an editor requests a sample, we’ll be in touch directly.

  • Keep an eye on our Instagram @pollen_pr! We’ll reveal this year’s picks mid-November, tagging every brand in the edit, and feature them in our Christmas gift guide in the weeks that follow. If an editor requests samples or more information, we’ll contact you directly.

  • Please don’t be disheartened. Every edit needs a mix of categories and price points, but there are still many ways we can support you in your small brand journey. If you’ve opted in to our email list, you’ll receive our free resource ‘10 media angles hiding in your business’ straight away, plus a discount on The PR Guidebook, our 50-page DIY toolkit for getting your brand seen on your own terms. There’s more to come when our newsletter launches in early 2027.

    Would you rather hand it over to an expert? Pollen Press Club is our five-week PR kickstart, with dedicated, hands-on support from start to finish. We’d love to hear from you.